AXEL HOTELS newest hotel: AxelBeach Ibiza next May
AXEL HOTELS continues to expand with the opening of AxelBeach Ibiza next May.
The opening in Ibiza coincides with the opening of the second Axel hotel in Berlin, which will open in mid January, and with the first hotel in Madrid, foreseen to open in June. With all these new openings the Axel Hotels financial forecast points towards an increase of its turnover by more than 50% reaching the sum of 25 M €.
The hotel chain, which closed 2016 with a 23% increase in revenue, has plans to open 10 new hotels in the next 5 years.
Barcelona, January 9, 2017.- Axel Hotels, the first hotel chain in the world addressed to the LGTB community continues its expansion plan announcing a new opening for this month of May: AxelBeach Ibiza, the first hotel of the chain in the Balearic Islands. This announcement is in addition to the openings announced in Berlin and Madrid, and is also part of the expansion plan of the chain by which Axel Hotels plans to open 10 hotels in the next 5 years.
“AxelBeach Ibiza will open its doors next 1st of May and will become the new reference meeting point for our heterofriendly community” says Albert Olivé, CEO of Axel Hotels. The new hotel will be located in Cala d'en Bou, southwest of the island, at the end of the beautiful bay of San Antonio, and has everything that is required to become a reference hotel for the destination: 89 apartments of which 1 or 2 are Suites - from 65m2 to 125m2 - fitness centre, spa and wellness centre, and a chill out terrace to enjoy the unique atmosphere of Axel hotels.
With this expansion plan the company expects to further improve its annual results. This past 2016, the year closed with a 23% increase in revenues with the same assets as the previous year. In total, revenues of € 16.10M, with a RevPAr of € 102 (€ 89.25 in 2015) and an occupancy rate of 98% (95.5% the year before). Now, with these three projects, the chain expects to increase its revenues by 52% this year and to invoice an estimated € 24.5m during 2017.
Next to Ibiza, this year a second hotel from the chain will open in Berlin and a first one in Madrid. "Thanks to the consolidation of the Axel Hotel Berlin, just as it happened in Barcelona, we decided to look for another location in the city to be able to offer our services to the increasing demand that the current establishment had with a 95% occupancy” says Olivé. The hotel in Madrid will open to the public coinciding with the World Gay Pride, which this year will be held for the first time in our country. The hotel has 90 rooms and is located in the neighbourhood of ‘Las Letras’.
In addition to these three new openings planned for this year, the chain continues to work to close new deals for projects in the rest of major capitals in Europe and the United States.
Axel Hotels is the first hotel chain in the world aimed at the gay community, with an heterofriendly philosophy: conceived, developed and designed by and for the gay public, but open to everyone. They are above all free and tolerant spaces where without prejudice anyone is welcomed, respected and valued. Axel hotels are primarily a meeting point in which everyone is welcome and where we go far beyond mere accommodation to become a single global experience.