The event was held for the first time in 2002 and has grown every year since than. Thousands of national and international visitors are coming especially for this event to the island of Gran Canaria in May. This gives an extra impulse to the local economy generating millions of Euros of turnover to hotels, restaurants, shops, bars, taxi’s etc.
The event is attended by 70.000 international, 15.000 national and 20.000 local visitors. The visitor profile is 30-50 years, modern, middle/high class, more men than women. The largest group are the British followed by German, Dutch, French, Italian, Scandinavian and Spanish nationalities.