Axel Hotels - "SAVE YOUR ASS": PILLOWS AGAINST AIDS
This World AIDS Day, Axel Hotels launches an awareness campaign with the prophylactic brand HEX.
"Save your ass" is a message to the LGBTQ+ community from the best place to remember it: the bed. The result is a special edition of pillows. The benefits will be for the Spanish NGO Stop AIDS.
This campaign endorses the historical commitment of Axel Hotels of fighting AIDS.
DECEMBER 1st: WORLD AIDS DAY
“SAVE YOUR ASS”: PILLOWS AGAINST AIDS
● This World AIDS Day, Axel Hotels launches an awareness campaign with the prophylactic brand HEX.
● “Save your ass” is a message to the LGBTQ+ community from the best place to remember it: the bed.
● The result is a special edition of pillows. The benefits will be for the Spanish NGO Stop SIDA.
Because of World AIDS Day, this week the customers of the LGBTQ+ hotel chain Axel Hotels have found something different in their rooms. On their bed, they’ve found two pillows with this sentence: “SAVE YOUR ASS” with two condoms HEX from LELO.
A direct message that made their customers think about the risks of having sex without protection. According to UNAIDS, the use of condoms is decreasing in a worrying way and this may affect the goal of ending AIDS epidemic in 2030.
“SAVE YOUR ASS” has two readings and wants a personal commitment: “No one has the right to ask for explanations or reports. It’s your body, it’s your health, it’s your life and you are the only one to know your limits”, says Kike Doatis, creative responsible of the campaign.
Axel Hotels wants to promote fun and protection equally and clearly. “We want our customers and the LGBTQ+ community to live a full life and enjoy a sex without free of all prejudice, but in a healthy and secure way” claims Juan Julià, president of the hotel chain.
The pillows, specially designed and produced, are available for purchase through firstname.lastname@example.org, benefits are for Spanish NGO Stop SIDA.
This campaign endorses the historical commitment of Axel Hotels of fighting AIDS and has been created by Kike Doatis, directed by Daniel Jarquen from Locamente.
Axel Hotels is the first hotel chain focused on LGBTQ+ community. It is now in the middle of an expansion process to carry its “heterofriendly” philosophy all over the world.
More information at www.axelhotels.com
HEX prophylactics are property of the Swedish brand LELO. They have just reached Spain to shake up the market with a innovative product that unifies feeling and security.
More information at www.lelo.com/es/condones-hex-original
MyGayGetaway.com welcomes you to watch the video here:
Campaign video: https://youtu.be/WMEGdJLGb_0